Sainsbury's 'spiceworld' by Abbott Mead Vickers BBDO

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Jamie Oliver is followed on a fairytale journey packed with food, colour and people in Sainsbury's Christmas television ad campaign, created by Abbott Mead Vickers BBDO. "Spiceworld", filmed at the Garrick Theatre, opens with a bustling snow-covered Dickensian street market. The backdrop provides Oliver with inspiration for twists on traditional Christmas foods and recipes such as cinnamon and icing sugar on mince pies and gingerbread in trifle. All the ideas will be supported by a free Christmas leaflet available in Sainsbury's stores in the run-up to Christmas.

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Released: 08 November 2006


Project name
Christmas 2006
Helen Buck, director of brand communications at Sainsbury's, and Anna Shirley, head of national advertising at Sainsbury's
Sainsbury's have hundreds of magical ideas to try this Christmas.
Creative agency
Abbott Mead Vickers BBDO
Tony Strong
Art director
Michael Durban
Agency producer
Maggie Mullen
Agency planner
Craig Mawdsley
Media agency
Media planner
Stephanie Percival
Production company
2am Films
Nick Crabb
Niall & Helen Downing
Marshall Street Editors
Moving Picture Company
Audio post-production
National Television

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