Velvet 'baby MD launch' by Fallon London

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Three layers are better than two and SCA Hygiene has just launched a new TV campaign for its new triple-layered Velvet toilet tissue brand saying as much. The work by Fallon launches the new three-layered variant, which replaces the scrapped Double Velvet brand. The 40-second film is the story of the managing director of the factory -- employed to make sure the new paper is gentle enough even for a baby's skin. The computer-generated baby walks around the factory, dressed in a business suit, surrounded by his adult colleagues. In one scene he kicks off a meeting with a nursery rhyme and in another he hugs a giant toilet roll. The film breaks on February 6 and will be followed by 30- and 10-second cut downs.

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Released: 06 February 2006

Credits

Project
Baby managing director launch
Brief
Dedicated to making better toilet tissue
Client
Dieter Bocher, regional marketing director; Nick Dudman, group product manager
Creative agency
Fallon London
Account directors
Magnus Djaba, Sevda Bulut
Planner
Rachel Barrie
Creative directors
Richard Flintham and Andy McLeod
Writer
Lawrence Seftel
Art director
Gary Anderson
Media agency
Carat
Media planner
Clare Belsten
Director
Daniel Levi
Production company
Independent
Editor
Gareth McEwan at The Whitehouse
Agency producer
Dannie Stewart
Post-production
Glassworks
Audio post production company
Factory
Exposure
National TV

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