Diageo 'mirror' by Abbott Mead Vickers BBDO

0.0 0 Votes

The drinks giant Diageo is spending £2m on a marketing push to flag up its commitment to responsible drinking. Two TV spots, called "many me" and "mirror", illustrate how excessive drinking by both men and women can ruin a good evening.
"Many me" opens in a bar. With a nod to 'Being John Malkovich', a young drinker sees a series of versions of himself in a bar. Some are enjoying the company of friends, but others have had too much to drink and are being unruly. "Mirror" follows the theme, with a woman at a house party who, when she catches her reflection, sees a woman out of control and no longer enjoying her evening. Both ads end with the line "don't see a great night wasted".

Share On:

Released: 23 February 2006

Related Creative:

Credits

Project
Mirror, many me
Client
Andy Fennell, Marketing Director, Diageo GB
Brief
Encourage 18- to 24-year-olds to reconsider their attitudes to alcohol
Creative agencies
AMVBBDO (mirror); Language (many me)
Writers
Gary Walker (mirror); Henri McKervey (many me)
Art directors
Huw Williams (mirror); Robin Hegarty (many me)
Planners
Matthew Walters (mirror); Keith Murray (many me)
Media agency
Carat
Media planner
Lisa Barratt
Production companies
Hungry Man (mirror); Nomad (many me)
Directors
Paul Gay (mirror); Ritchie Smyth (many me)
Editor
John Smith (mirror); Juniper Calder (many me)
Post-production
The Mill (mirror); Screen Scene (many me)
Audio post-production
Jungle (mirror); Windmill Lane (many me)
Exposure
TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Jeremiah Weed 'alligator' by Johnny Fearless

Jeremiah Weed 'alligator' by Johnny Fearless

Diageo is backing the UK launch of its new Jeremiah Weed brand with a TV campaign featuring a man and his pet alligator.

Diageo 'Smirnoff and Cola' by Isobel

Diageo 'Smirnoff and Cola' by Isobel

Diageo has launched its latest ad for Smirnoff, promoting a new version of the spirit flavored with cola.