Diageo 'mirror' by Abbott Mead Vickers BBDO

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The drinks giant Diageo is spending £2m on a marketing push to flag up its commitment to responsible drinking. Two TV spots, called "many me" and "mirror", illustrate how excessive drinking by both men and women can ruin a good evening.
"Many me" opens in a bar. With a nod to 'Being John Malkovich', a young drinker sees a series of versions of himself in a bar. Some are enjoying the company of friends, but others have had too much to drink and are being unruly. "Mirror" follows the theme, with a woman at a house party who, when she catches her reflection, sees a woman out of control and no longer enjoying her evening. Both ads end with the line "don't see a great night wasted".

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Released: 23 February 2006

Related Creative:


Mirror, many me
Andy Fennell, Marketing Director, Diageo GB
Encourage 18- to 24-year-olds to reconsider their attitudes to alcohol
Creative agencies
AMVBBDO (mirror); Language (many me)
Gary Walker (mirror); Henri McKervey (many me)
Art directors
Huw Williams (mirror); Robin Hegarty (many me)
Matthew Walters (mirror); Keith Murray (many me)
Media agency
Media planner
Lisa Barratt
Production companies
Hungry Man (mirror); Nomad (many me)
Paul Gay (mirror); Ritchie Smyth (many me)
John Smith (mirror); Juniper Calder (many me)
The Mill (mirror); Screen Scene (many me)
Audio post-production
Jungle (mirror); Windmill Lane (many me)

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