Adidas '+10 recruitment' by 180 Amsterdam

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Adidas has launched the second phase of its "+ 10" World Cup campaign as it gears up its media presence as one of the official sponsors of the 2006 competition. "+ 10" continues with a series of ads that feature international footballers hitting the streets with just two hours to cobble together a "national" team. In "Del Piero v Nakamura", the Japanese international Shunsuke Nakamura tries in vain to find 10 Japanese footballers in Glasgow. A lucky break after talking to a bagpipe player leads him to a group of Japanese Football Academy Students in London. All 10 fly up to Scotland, not realising they're representing their country against Italian superstar Alessandro del Piero, who has had a much better time of it recruiting in Turin.

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Released: 01 March 2006


+ 10 recruitment
Uli Becker, head of global communications, Adidas
The +10 campaign celebrates a uniquely Adidas take on the world of football
Creative agency
180 Amsterdam
Lee Hempstock, Chris Landy, Bertrand Fleuret, Andy Fackrell
Art directors
Lee Hempstock, Chris Landy, Bertrand Fleuret, Andy Fackrell
Josh Mandel, Martin Buckley
Media agency
Production company
James Brown
Andy McGraw, Julian Tranquille, Tim Hardy, Cut & Run
Amsterdam Video Postproduction
Audio post-production
Pan-European TV

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