T-Mobile 'Mates' Rates' by Saatchi & Saatchi

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T-Mobile is driving for customer retention with its "mates' rates" pricing plan that makes it cheaper to call frequently dialed numbers. The plan is being advertised with a 30-second TV spot from Saatchi & Saatchi that illustrates how the ability to call and text your friends more means you miss out on less. In the ad, a T-Mobile contract gives owners X-ray vision. A young woman can see through walls to tell her friend which dress she should wear, while a young man is able to strip away a girl's dress to reveal her tattooed back. The ad ends with three girls avoiding queuing for a busy nightclub by using their powers to find another party venue.

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Released: 24 August 2005

Credits

Project
Mates rates
Client
T-Mobile
Creative agency
Saatchi & Saatchi
Writers
Cassandra Yap, Ajab Singh
Art director
Marian Cohen
Planner
Kate Kelly
Media agency
MediaCom
Production company
Home Films
Director
Jason Smith
Editor
Art Jones
Post-production
Clear
Audio post-production
Triangle
Exposure
TV, Cinema, print, outdoor, radio, digital

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