T-Mobile 'Mates' Rates' by Saatchi & Saatchi
T-Mobile is driving for customer retention with its "mates' rates" pricing plan that makes it cheaper to call frequently dialed numbers. The plan is being advertised with a 30-second TV spot from Saatchi & Saatchi that illustrates how the ability to call and text your friends more means you miss out on less. In the ad, a T-Mobile contract gives owners X-ray vision. A young woman can see through walls to tell her friend which dress she should wear, while a young man is able to strip away a girl's dress to reveal her tattooed back. The ad ends with three girls avoiding queuing for a busy nightclub by using their powers to find another party venue.