Vodafone 'make the most of now' by Bartle Bogle Hegarty

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Vodafone is spending £100m on a branding campaign to replace the "how are you?" slogan, created by JWT, with BBH's "make the most of now". This television ad follows a mayfly, whose lifespan is only one day, making most of his short time on the planet. He surfs down a river on a leaf, juggles, plays tennis and gives the love of his life a flower. The creative is based on the proposition that Vodafone can help its customers make better use of their time.

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Released: 18 October 2005


Creative agency
Bartle Bogle Hegarty
Nick Gill, Ewan Patterson.
Art directors
Nick Gill, Ewan Patterson.
Peter Thwaites
Production company
Gorgeous Films
Animation director
Darren Walsh
Passion Pictures
Matthew Palmer
Media agency  
Post Production
Passion Pictures and Absolute
Audio Post production 
Wave Studios
TV, cinema, press, outdoor

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