Lemsip 'here to help' by Cheetham Bell JWT

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Lemsip has dumped the hard-nosed businessman getting over his cold to vanquish his office foes with a cute, animated character for a new TV campaign that pushes the flu and cold remedy. The Lemsip box is shown as a miracle worker, putting the kettle on and reaching inside to pull out a sachet to give to the poorly patient. He then flexes his illuminated muscles, mops the patient's brow, massages his head and blows his nose for him. The ad ends with the line "Lemsip, here to help".

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Released: 11 September 2005

Credits

Client
Lemsip
Advertising agency
Cheetham Bell JWT
Agency creatives
Paul Bennett, Lisa Simpson                         
Agency producer
Annelise Smith
Production company
Love
Director
Ben Dawkins
Producer
David Hay
Production manager
Rhun Francis
Director of photography
Rob Hardy
Offline editor
Paul Hardcastle
TK operator
Steffan Perry at Framestore
Technical director
Juan Brockhaus at Glassworks
Animation
Dimos Vagias and Juan Brockhaus
Design & lighting  
Vaclav Cizkovsky at Glassworks
Additional modelling
Andreas Bystrom at Glassworks
2D compositor
Diego Vazquez Lozano at Glassworks
Post-production producer
Romilly Endacott at Glassworks

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