Vodafone 'under the tree' by Bartle Bogle Hegarty

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Bartle Bogle Hegarty has developed a TV ad that kick-starts a major Christmas campaign for Vodafone's 3G offering. The ad is a continuation of BBH's "Make the most of now" idea. It starts with a young girl walking through a snowy forest. She is joined by an eclectic range of people, from musicians to sporting stars. The footballer Ruud van Nistelrooy and the Formula 1 racing driver Michael Schumacher, both of whom benefit from Vodafone sponsorship, are included in the group. They join the others under a huge fir tree and, as they all turn their phones on, the scene is lit up with dozens of tiny lights. The soundtrack was composed for the ad and the track will be released as a single in the UK prior to Christmas.

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Released: 16 November 2005

Credits

Project name
Under the Tree
Client
David Wheldon, global director, brand and customer experience; Colin Clarke, head of global advertising, Vodafone
Brief
Celebrate Christmas by encouraging people to bring their world together with a 3G phone
Creative agency
Bartle Bogle Hegarty
Writers
Nick Gill, Ewan Paterson
Art directors
Nick Gill, Ewan Paterson
Planner
Matthew Palmer
Media agency
OMD
Media planner
Michael Aneto
Producer
Adam Lyne
Production company
MJK
Director
Lenard Dorfman
Post-production
The Moving Picture Company
Audio post-production
Wave Studios
Exposure
National TV

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