Tesco 'Christmas' by Lowe London

0.0 0 Votes

Tesco is using the simplistic style and humour of its current advertising campaign in an attempt to repeat the successful sales performance it saw last Christmas. The new ads, by Lowe London, use Tesco's now distinctive style and feature products on sale in its stores with amusing narratives by celebrity voiceovers. One spot promotes Tesco's ultra slim Christmas Tree. The voiceover, by Frank Skinner, says: "Yes its elegant, it's trendy and it's space efficient. But best of all it makes your presents look bigger." Last year, Tesco reported that sales grew 7.6% in the seven weeks to Christmas. The supermarket is the UK's biggest with £1 of every £8 spent in its stores.

Share On:

Released: 16 November 2005


Project name
Tesco Christmas
Paula Withell, brand marketing manager for Tesco
Create a campaign to highlight the innovation at Tesco this Christmas
Creative agency
Lowe London
Sam Cartmell, Liam Butler
Art director
Jason Lawes, Matt Allen
Nicole Dwyer
Media agency
Media planner
Danny Donovan
Susie Robeson (non-food items), Charlie Stebbings (food items)
Production company
Weilands (non-food items), Park Village (food items)
Colin Campbell Media
National TV, outdoor and press

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus