Tesco 'Christmas' by Lowe London

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Tesco is using the simplistic style and humour of its current advertising campaign in an attempt to repeat the successful sales performance it saw last Christmas. The new ads, by Lowe London, use Tesco's now distinctive style and feature products on sale in its stores with amusing narratives by celebrity voiceovers. One spot promotes Tesco's ultra slim Christmas Tree. The voiceover, by Frank Skinner, says: "Yes its elegant, it's trendy and it's space efficient. But best of all it makes your presents look bigger." Last year, Tesco reported that sales grew 7.6% in the seven weeks to Christmas. The supermarket is the UK's biggest with £1 of every £8 spent in its stores.

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Released: 16 November 2005

Credits

Project name
Tesco Christmas
Client
Paula Withell, brand marketing manager for Tesco
Brief
Create a campaign to highlight the innovation at Tesco this Christmas
Creative agency
Lowe London
Writers
Sam Cartmell, Liam Butler
Art director
Jason Lawes, Matt Allen
Planner
Nicole Dwyer
Media agency
Initiative
Media planner
Danny Donovan
Directors
Susie Robeson (non-food items), Charlie Stebbings (food items)
Production company
Weilands (non-food items), Park Village (food items)
Photographer
Colin Campbell Media
Exposure
National TV, outdoor and press

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