Aardman Animations and the classic Steve Miller song 'Abracadabra' meet in Bartle Bogle Hegarty's new spot for Robinsons for Milk. 'Hide & Seek' shows the product being poured into milk and bringing it to life, forming figures, hands and animals before swirling to reveal a finished drink.
Released: 02 May 2005
Client
Andrew Marsden, category director for Robinsons for Milk
Brief
Raise awareness of Robinsons For Milk and promote the new No Added Sugar RFM range
Media company
Mindshare
Media planner
Joanne McDonald
Agency planner
Guy Murphy
Agency producer
Kristin Armstrong
Art director/copywriter
Rosie Arnold
Production company
Aardman Animation
Producer
Jason Fletcher Bartholomew
Director
Scott Pleydell Pearce
Post-production house
Framestore
Audio post production
Wave
Exposure
TV
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