Birds Eye 'Nutrition Mission' by HHCL/Red Cell

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HHCL/Red Cell has created a series of ads to back the launch of Birds Eye's £1m 'nutrition mission', promoting the fact that Birds Eye food does not, and will never, contain any artificial colourings or flavourings. Targeted at mums, the campaign features gloomy-looking children standing next to ABC flashcards. "A stands for Allyl Butyrate," "B stands for Benzyl Caprylate" and various other nasties are mentioned. However, Captain Birds Eye sits next to a flash card where N stands for "Not in my food."

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Released: 06 June 2005

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Credits

Project
Nutrition Mission
Client
Jerry Wright, marketing director, Birds Eye
Brief
Launch Captain Birds Eye Nutrition Mission
Creative agency
HHCL/Red Cell
Writers
Ross Neil, Billy Faithful
Art directors
Ross Neil, Billy Faithful
Planner
Giselle Okin
Media agency
Mindshare
Media planner
Ian Turnbull
Production company
Therapy Films
Director
Malcolm Venville
Editor
Struan Clay, Final Cut
Post production
The Mill
Sound design
Wave
Exposure
National terrestrial and satellite TV

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