Birds Eye 'Nutrition Mission' by HHCL/Red Cell

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HHCL/Red Cell has created a series of ads to back the launch of Birds Eye's £1m 'nutrition mission', promoting the fact that Birds Eye food does not, and will never, contain any artificial colourings or flavourings. Targeted at mums, the campaign features gloomy-looking children standing next to ABC flashcards. "A stands for Allyl Butyrate," "B stands for Benzyl Caprylate" and various other nasties are mentioned. However, Captain Birds Eye sits next to a flash card where N stands for "Not in my food."

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Released: 06 June 2005

Related Creative:


Nutrition Mission
Jerry Wright, marketing director, Birds Eye
Launch Captain Birds Eye Nutrition Mission
Creative agency
HHCL/Red Cell
Ross Neil, Billy Faithful
Art directors
Ross Neil, Billy Faithful
Giselle Okin
Media agency
Media planner
Ian Turnbull
Production company
Therapy Films
Malcolm Venville
Struan Clay, Final Cut
Post production
The Mill
Sound design
National terrestrial and satellite TV

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