Stannah Stairlifts 'bloody steps' by Leagas Delaney

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Stannah shows a lighter side to selling stairlifts with a new spoof viral campaign that suggests that even the super fit Rocky Balboa could do with a Stannah stairlift to replicate the famous scene from the original 'Rocky' movie on the steps of Museum of Art in Philadelphia. The viral shows Rocky putting himself through one of his backbreaking workouts in preparation for a fight. But come the infamous steps, the film pauses and the words "Those bloody stairs" appear emblazoned across the screen. Put together by Stannah's advertising agency Leagas Delaney, the viral brings the product strategy to life in a humorous way, which is that despite mobility, the biggest struggle for the elderly and even the young at heart 60-year-old Sly Stallone, is often the stairs.

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Released: 31 January 2007

Credits

Clients
Stannah Stairlifts
Creative agency
Leagas Delaney
Creative director
Rob Burleigh
Art director
Paul Copeland
Production company
Tomboy Films
Producer
Michelle Hickey
Director
Stuart Fryer
Editor
Jerry Lesnick and Zen Jepras at Delinquent
Exposure
Viral

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