Sony PlayStation 'wash' by TBWA\Chiat\Day\LA

0.0 0 Votes

Sony has created a TV ad to promote the launch of a new game on its PlayStation 2 console. The ad opens on a dirt track with a character called Gary cleaning bike. As he shines his bike, a God-like voice from the heavens begins talking to Gary, which starts a brief exchange of words between the two characters, after which God makes a girl out of Gary, changing his macho biking gear into a white dress with matching stilettos and beads. The ad, created by TBWA\Chiat\Day\LA, ends with the strapline: "Live in your world. Play in ours."

Share On:

Released: 01 February 2007


Sony PlayStation

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus