Flora 'runner' by BBH
To coincide with Valentines Day, Unilever UK will be spreading the word with its latest Flora 'love your heart' campaign. Educating families about heart health, the new campaign will involve a £20m marketing spend. The communication, which includes TV advertising, will focus on the benefits of 'good' fats for heart health. As part of the campaign limited edition packs will be available in-store, offering shoppers free heart-shaped ceramic plates, and educational leaflets on heart health inside 1kg packs of Flora Original and Flora Light. To raise awareness of the promotion outdoor posters and in-store activation will drive shoppers to the aisle. Inspire people to look after their hearts and help give them tools to live a heart healthy lifestyle.