Flora 'runner' by BBH

0.0 0 Votes

To coincide with Valentines Day, Unilever UK will be spreading the word with its latest Flora 'love your heart' campaign. Educating families about heart health, the new campaign will involve a £20m marketing spend. The communication, which includes TV advertising, will focus on the benefits of 'good' fats for heart health. As part of the campaign limited edition packs will be available in-store, offering shoppers free heart-shaped ceramic plates, and educational leaflets on heart health inside 1kg packs of Flora Original and Flora Light. To raise awareness of the promotion outdoor posters and in-store activation will drive shoppers to the aisle. Inspire people to look after their hearts and help give them tools to live a heart healthy lifestyle.

Share On:

Released: 05 February 2007

Related Creative:


Agency planner
Catriona Berry
Agency producer
Caroline Angell
Gary McCredie, Wesley Hawes
Creative director
Marc Hatfield
Production company
Rogue Films
Charlie Crompton
Sam Brown
Director of photography
Robbie Ryan
Post production house
The Mill
Ben Hampshire @ The mill
Anders Landberg- Featured
James Thornton- V/O
Dustin O'Halloran
Record publisher
Leap Music Ltd
Pan European and North America
Media planner

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


Flora "wrestlers" by Adam & Eve/DDB

Flora 'Flora Cuisine' by DDB UK

Flora 'Flora Cuisine' by DDB UK

Flora has launched its Flora Cuisine line with a new campaign by DDB UK starring TV presenter Vernon Kay and his Mum, Gladys.