Coca-Cola, carbonated soft drink (Coke)
Jennifer Whitehead picks Coca-Cola's "four guys" US ad. Coca-Cola has taken a leaf out of Budweiser's guide to cool advertising in this scene of friendly male banter. In "four guys playing computer games", one guy soundly thrashes another, triumphantly telling his friend: "Did you see what I see? 'Cos I saw a robbery". A third offers Coke all round, but manages to drop one of the cans as he takes them from the fridge. This he offers to his boastful friend, who ends up with Coca-Cola splashing all over himself and his sofa. The ad finishes with the dynamic-ribbon Coke logo, with the word "Karma" across the top.