Rolo\J Walter Thompson
Nestle's relaunch of Rolo hasn't pleased everyone, but humour is a big part of romance and this spot works really well with its 'Jackass Lite' tube train antics. As her boyfriend smirks from his seat, the girlfriend gets up and begins singing like she's doing a West End showstopper. You think for a second or so that the boyfriend is going to completely disown her, but he pays up with the last Rolo as they get off at the next stop. It's still enough to make you want to "Discover the power of the last Rolo". Agency: J Walter Thompson. Written by Huw Rowlands, art directed by Alastair Scully and directed by Cris Mudge.