Fosters\M&C Saatchi

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The latest ad for Fosters might not be one that stands up to repeated watching, but it's short and sweet, and certainly startling and very funny on the first viewing. What really makes the ad is the 'that has got to hurt!' voiceover -- a spoof sports commentary style in rich Australian tones. Was that Crocodile Hunter Steve Irwin on the end of that bungee rope, by any chance? "Bungee" was created by M&C Saatchi, written by Jerry Gallaher and art directed by Clive Yaxley. It was directed by Danny Kleinman through Spectre.

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Released: 14 July 2003

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