Impulse 'tease' by Bartle Bogle Hegarty

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Bartle Bogle Hegarty has created a new spot for Impulse named "tease", which revolves around the connections that the spray can facilitate between guys and girls. At the start of the ad we see a girl who spots a guy she likes the look of. To get his attention she sprays herself with Impulse and rollerskates past him. He sets off in pursuit of her to be foiled at the last minute when she passes on the can of Tease to her friend on a moped. He starts to follow the second girl and as the ad unfolds we see our hapless guy as he continues his fruitless chase as the can is passed on again and again. The climax of the ad in which he leaps from a bridge in a vain attempt to catch a girl on a jet-ski carrying the Impulse can. The ad is set to the 1980s Salt n Pepa track 'Push it'.

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Released: 08 May 2006

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Impulse 'tease'
Agency planner
Rachel Stent
Agency producer
Jane Bessey
Art director/copywriter
Ian Williamson and Gavin Lester
Creative director
Rosie Arnold
Production company
Caspar Delaney
Roderick Fenske and Tomas Skoking
Director of photography
Simon Chaudoir
Post production house
Audio post production
David Appleby and Peter Rypstra
Media company and media planner

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