Volkswagen 'tea' by DDB London
DDB London has created a £3m integrated campaign highlighting the fact that Volkswagen's cars are less expensive than people think. In a continuation of VW's 2005 "incredible but true" campaign, a series of TV commercials focus on the Polo, Golf and Passat models. The ads are all set in a VW showroom and feature customers interrogating dealers about the price of the cars. A spot entitled "tea" features a couple spluttering and choking on their cuppas as a car dealer tells them how much a Volkswagen actually costs. The ad ends with the line: "Golf. From £11,995. Incredible but true." The TV work is also backed by a press campaign.