Volkswagen 'tea' by DDB London

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DDB London has created a £3m integrated campaign highlighting the fact that Volkswagen's cars are less expensive than people think.  In a continuation of VW's 2005 "incredible but true" campaign, a series of TV commercials focus on the Polo, Golf and Passat models. The ads are all set in a VW showroom and feature customers interrogating dealers about the price of the cars.  A spot entitled "tea" features a couple spluttering and choking on their cuppas as a car dealer tells them how much a Volkswagen actually costs. The ad ends with the line: "Golf. From £11,995. Incredible but true." The TV work is also backed by a press campaign.

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Released: 31 May 2006

Credits

Project name
Volkswagen affordability campaign
Client
Heidi Cartledge, marketing communications manager, Volkswagen UK; Ian Johnston, communications manager
Brief
To highlight the fact that Volkswagen's cars are less expensive than people might think.
Creative agency
DDB London
Copywriter
Matt Lee
Art director
Pete Heyes
Planner
Daniel Ng, Lorenzo Bresciani, Daniel Hauck 
Media agency
MediaCom
Media planner
Luke Bozeat 
Producer
David Stewart
Production company
Partizan 
Director
Eric Lynne
Editor
Sam Sneade, Speade 
Post-production company
Glassworks 
Audio post-production company
Jungle studios
Exposure
TV and Print

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