Volkswagen 'tea' by DDB London

0.0 0 Votes

DDB London has created a £3m integrated campaign highlighting the fact that Volkswagen's cars are less expensive than people think.  In a continuation of VW's 2005 "incredible but true" campaign, a series of TV commercials focus on the Polo, Golf and Passat models. The ads are all set in a VW showroom and feature customers interrogating dealers about the price of the cars.  A spot entitled "tea" features a couple spluttering and choking on their cuppas as a car dealer tells them how much a Volkswagen actually costs. The ad ends with the line: "Golf. From £11,995. Incredible but true." The TV work is also backed by a press campaign.

Share On:

Released: 31 May 2006


Project name
Volkswagen affordability campaign
Heidi Cartledge, marketing communications manager, Volkswagen UK; Ian Johnston, communications manager
To highlight the fact that Volkswagen's cars are less expensive than people might think.
Creative agency
DDB London
Matt Lee
Art director
Pete Heyes
Daniel Ng, Lorenzo Bresciani, Daniel Hauck 
Media agency
Media planner
Luke Bozeat 
David Stewart
Production company
Eric Lynne
Sam Sneade, Speade 
Post-production company
Audio post-production company
Jungle studios
TV and Print

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus