Banco Hipotecario 'duenos' by Madre

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Madre, Mother's agency in Buenos Aires, has won the task of relaunching Argentinian bank Banco Hipotecario, in a campaign which is set to become the biggest in Argentina. The campaign is in the form of a 3 minute 15 second epic TV and cinema ad named "duenos" or "owners" and spoofs the Latin American phenomenon of public conventions. Deliberately tongue-in-cheek the ad shows the bank hosting a celebratory convention of "home owners, as opposed to renters" and shows owners of sports cars, ostriches, great voices, as well as owners of property. It ends with the line "Banco Hipotecario. The creator of owners".

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Released: 05 June 2006

Credits

Client
Banco Hipotecario
Product
Banking
Agency
Madre
Production company
Landia
Name
Duenos (Owners)
Country
Argentina
Director
Andy Fogwill
Sound
Inaudito
Music
Diego Grinblat
Producer
Claudio Amoedo from Landia
Post-production company
Metrovision

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