Toronto Zoo 'pigeon' by Lowe Roche, Toronto

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Lowe Roche Toronto's latest campaign for the Toronto Zoo includes three comedic TV spots, featuring ordinary animals acting insanely jealous over all the love and attention zoo animals get. In the "pigeon" spot visitors to the zoo talking about how amazing the animals are hit with a present on their car from a passing jealous pigeon. There are two additional spots "squirrel" and "cat" that follow on a similar line. The campaign also includes print, tiny anti-zoo animal protest signs (apparently made by bitter ordinary animals), T-shirts and an interactive website,

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Released: 28 June 2006


"squirrel", "pigeon", "cat"
Toronto Zoo
Lowe Roche, Toronto
Creative directors
Geoffrey Roche, Christina Yu
Art director
Patrick Shing
Ryan Spelliscy
Agency producer
Melanie Lambertsen, Dana Rudelier
Connection planner
Joy Sanguedolce
Brian Lee Hughes
Production company
Reginald Pike, Toronto
Director of photography
Tico Poulakakis
Cindy Marshall
Executive producer
James Davis, Josefina Nadurata
Graham Chisholm
Sound design
Pirate Radio and Television
Interactive designer
Jessica Lee
Interactive design agency
Indusblue Inc., Toronto

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