Churchill 'challenge Churchill' by WCRS

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Churchill's famous nodding dog goes on a road trip in the insurance brand's first TV advertising from WCRS. The TV spots take the eponymous brand icon to towns around the country where people are invited to visit roadshows where they can "challenge Churchill" to give them a better deal on their car insurance. In one scene, a crowd gathers around the dog and a woman asks him if he can guarantee to beat the price she's paying on her car insurance. He answers with his trademark catchphrase "ah yes". Elsewhere he's asked if Churchill has call centres in the UK and whether it can beat someone's home insurance deal. The answer is always the same "ah yes" in each case. The endline reads: "challenge Churchill."

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Keywords:

WCRS, Churchill, Television

Released: 26 July 2006

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Credits

Project
Challenge Churchill
Client
Churchill Insurance
Creative agency
WCRS
Brief
Get people to challenge Churchill to get them a better insurance deal
Writer
Gary Knight
Art director
Tim Robertson
Planner
Craig Harries
Media Agency
MediaCom
Media Planner
Steve Edwards/James Thomas
Production Company
RSA
Director
Mat Kirkby
Editor
Joe Guest, Final Cut
Post-production
MPC
Audio post-production
Angell Sound
Exposure
National TV, press

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