Orange 'Orange project' by Mother
Mother and Orange have broken convention in their latest work for Orange Animals packages. Orange customers were sent a cryptic text message, inviting them to take part in the filming of "a secret project in a stunning location". The cast for the TV ad was then selected via a series of 'Pop Idol'-style auditions. The ad itself is set in the desert in Spain and features customers displaying character traits belonging to the Orange animals. The animals are set a range of tasks which bring out their true colours; highly sociable is signified by a dolphin; those who use the phone as a tool are raccoons; a canary is someone who likes to chat for long periods; while those who want extras, such as email and mobile content, are panthers.