Opel Vauxhall 'astrabatics' by Delaney Lund Knox Warren

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Through some stylish synchronised driving and high-flying stunts, the latest Opel Vauxhall Astra campaign by Delaney Lund Knox Warren attempts to show how the car puts the fun back into driving. The execution also heralds the introduction of a new campaign strapline: "Astra. Fall in love with driving again." The spot begins with a man setting off to deliver a letter. However, during his journey to the letterbox he drives the car off the side of a building, handbrake turns around a roundabout with a spinning car in the middle, drives up the walls and around the roof of a tunnel and finishes by jumping through a flaming hoop. The ad ends with him attempting to post the letter, which misses the postbox and lands on the kerb.

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Released: 22 August 2006

Credits

Project name
Astrabatics
Client
Olivier Danan, brand communications director GM
Brief
The launch of the New Astra across Europe
Creative agency
Delaney Lund Knox Warren
Copywriter & art director
Jackie Steers & Ira Joseph
Planner
Ed Warren
Media agency
Initative
Media planner
Steve Pople
Production company
Paul Weiland
Director
Jeff Thomas
Editor
John Smith
Post-production
Glassworks London
Audio post-production
Grand Central Studios
Exposure
TV

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