Disabled Sports Foundation 'Metro' by Van Walbeek Etcetera

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The Disabled Sports Foundation has launched a television advertising campaign with the message that sport can help disabled people to live their life much more easily. Created by Van Walbeek Etcetera, part of DDB/Worldwide, the spot shows a girl with no legs in a wheelchair start to wheel herself down the stairs at a Metro station. She then goes on to carry out some daring acrobatics and bar moves. The girl eventually swings back into her chair and ironically checks her hand for injuries. The agency aims to make people aware that sports for disabled people is not just recreation, but most of all a necessity to cope with everyday barriers.

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Released: 19 September 2006


Project name
Disabled Sports Foundation
Creative agency
Van Walbeek Etcetera
Stan van Zon
Art director
Gido van der Vlies
Planner (creative agency)
Chantal van Wijnbergen
Producer (creative agency TV dept)
Patrick Nelemans
Media agency
Media planner
Peter Brouwer
Production company
Olaf van Gerwen
Kim Hinrichs
AVP Amsterdam
Studio de Keuken
De Beukelaer

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