Xbox 'not so big match' by McCann Erickson

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McCann Erickson has created a TV spot for Xbox 360 to raise awareness of the game console in Spain and to demonstrate that Xbox is the best place to play next generation high-definition games. The ad opens on a typical Spanish tapas bar with a group of locals inside animatedly watching a football match, with commentry by Spain's famous pundit Manolo Lama, without realising they are actually watching in-game footage. Behind the bar we see two young men giggling as they are playing the football game that the crowd are watching on their Xbox 360 wireless controllers. After having enough of seeing his team play so badly a man pulls the TV off the wall. The spot closes with the line "it's football, it's real, it's Xbox 360".

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Released: 12 October 2006

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Credits

Project
Xbox Spain
Client 
Alejandro Camino, Xbox marketing manager, Spain & Indy Saha, marketing manager EMEA.
Creative agency
McCann Erickson, London
Creative directors
Cameron Mitchell & Elliot Harris
Writer
Neil Clarke
Art director
Jay Phillips
Planner
Nigel Tribe
Media agency
Universal McCann
Media planner
Lourdes Sanchez
Production company
Outsider
Post production
FrameStore
Director
David Lodge
Photographer
Timo Salminen
Editor
Mark Edinoff
Exposure
Spain national TV

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