Mastercard 'arrivals' by McCann Erickson

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The Mastercard Christmas ad from McCann Erickson London captures the genuine emotion of real people reuniting with their loved ones at the arrivals gates at Heathrow and Gatwick airports.

In one case, the individuals featured hadn't seen each other for 20 years. The ad aims to show that, while Christmas is special for many reasons, spending it with loved ones is priceless. It ends with the line "there are some things money can't buy. For Christmas, there's Mastercard."

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Released: 15 November 2006

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Credits

Project
Arrivals

Client

Rita Broe, head of marketing, Mastercard UK

Brief

Develop a Christmas TV ad that captures the priceless emotion of getting together with your loved ones at Christmas

Writer

Brian Cooper

Art director

Jason Stewart

Planner

Paul Simonet

Media agency

Universal McCann

Media planner

Andrew Raad

Production company

HLA

Director

Simon Ratigan

Editor

Ben Stephen, The Whitehouse

Post production company

The Mill

Audio post-production

Jungle Group

Exposure

National TV and cinema

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