MTV/World Aids Day 'sharing sex' by Lowe Thailand

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Part of a multi-media campaign to debut on World Aids Day (December 1) on MTV, seven of the world's leading advertising agencies have created an overall campaign called "Turn on TV". A total of 24 spots have been made available to all MTV channels globally to a potential audience of more than 1bn people. This racy spot film from Lowe Thailand shows women as the sexual predators, to portray that the action of their partners has an effect on them as well.

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Released: 29 November 2006

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Credits

Project name
Sharing Sex
Client
MTV, the GMAI
Brief
To promote attitude and behaviour change relating to prevention of HIV/Aids
Creative agency
Lowe Thailand
Copywriter
Kittinan Sawasdee, Wesley Hsu, Panuard Tanashindawong
Art director
Supon Khaotong, Vance Lee Teng
Agency Producer
Anuch Mankongchuensakul
Planner (creative agency)
Abhijeet Dutta Ray
Director
Unnop Chanpaibool
Producers
Suree Ittisurasing, Prazin Siddhigu
Production company
Good Boy'z House
Post–production
Oriental Post Company
Sound Design
Cine Digital Sound
Editor
Manop Boonwipas

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