Christian Aid - Campbell Doyle Dye

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Christian Aid spares the heartstrings and appeals to viewers' rationality with spoof spot showing a laboratory experiment. The payoff reminds viewers to contribute to Christian Aid Week, after the ad illustrates why a chicken is of more long-term use to people than an omelette.

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Released: 05 November 2005

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Project Name
Christian Aid Week

Jeff Dale, Head of Marketing & Supporter Relations

Christian Aid invests in things that multiply

Campbell Doyle Dye

Sean Doyle

Art Director
Dave Dye

Craig Harries

Media agency
John Ayling and Associates

Media Planner
Suzanna Balchin and Liz Nixon

Production company

Tim Kirby

Post-production: Smoke & Mirrors

Audio post-production
Wave Sound Studios

National & Satellite TV


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