Christian Aid - Campbell Doyle Dye

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Christian Aid spares the heartstrings and appeals to viewers' rationality with spoof spot showing a laboratory experiment. The payoff reminds viewers to contribute to Christian Aid Week, after the ad illustrates why a chicken is of more long-term use to people than an omelette.

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Released: 05 November 2005

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Credits

 
Project Name
Christian Aid Week

Client
Jeff Dale, Head of Marketing & Supporter Relations

Brief
Christian Aid invests in things that multiply

Creative
Campbell Doyle Dye

Writer
Sean Doyle

Art Director
Dave Dye

Planner
Craig Harries

Media agency
John Ayling and Associates

Media Planner
Suzanna Balchin and Liz Nixon

Production company
Godman

Director
Tim Kirby

Editor
Post-production: Smoke & Mirrors

Audio post-production
Wave Sound Studios

Exposure
National & Satellite TV

 

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