Stella Artois 'ice skating priests' by Lowe London

3.5 2 Votes

Jonathan Glazer has marked his third outing as the director of the Stella Artois ads with an epic two-minute spot. It shows scores of priests rushing out to skate on a frozen pond. One sends a younger brother to fetch a crate of Stella Artois, but he falls through the ice and disappears into the frozen water -- with the crate. Showing little compassion for him, his brothers rush over in an attempt to save the beer. Finally the priest manages to get out of the freezing water only to be sent back in to retrieve some bottles of Stella.

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Released: 14 May 2005

Credits

Client
Phil Rumbol, UK marketing director InBev
Brief
Stella Artois, the lager of supreme quality and worth
Agency
Lowe London
Director
Jonathan Glazer
Producer
Simon Cooper
Creative
Vince Squibb
Planner
Jennifer Wirth
Media agency
Starcomm UK
Media planner
Lee Ramsey
Editor
Paul Watts
Agency producer
Sarah Hallatt
Director of photography
Dan Landin
Production
Academy Productions
Post production
The Moving Picture Company, The Quarry
Music
Peter Raeburn @ Soundtree; Johnnie Burn @ Wave

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