Stella Artois 'ice skating priests' by Lowe London
Jonathan Glazer has marked his third outing as the director of the Stella Artois ads with an epic two-minute spot. It shows scores of priests rushing out to skate on a frozen pond. One sends a younger brother to fetch a crate of Stella Artois, but he falls through the ice and disappears into the frozen water -- with the crate. Showing little compassion for him, his brothers rush over in an attempt to save the beer. Finally the priest manages to get out of the freezing water only to be sent back in to retrieve some bottles of Stella.