The Number 118 118 'more helpfuller' by WCRS

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The jogging twins may be gone, but their moustaches and red and white headbands live on in WCRS's new spot for the directory enquiry service, The Number. Two spots feature a number of everyday tradesmen and workers -- a mechanic, taxi driver and bartender -- who find themselves possessed with superhuman skills and powers (or, in the case of the cab driver, a Tardis-like back seat) when they don the magic moustache and 118 118 sweatband.

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Released: 24 May 2005

Credits

Project
118 118
Client
Alexandra Lewis, marketing director, The Number
Creative agency
WCRS
Writer
Jude Healy
Art director
Dave Kelly
Planner
Cameron Saunders
Media strategy
Element
Media buying
OMD
Production company
Mustard
Director
John Immestoete
Exposure
National TV

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