Weetabix 'Scarecrow', by DDB London

2.3 6 Votes

Weetabix has launched an ad campaign through DDB London to promote its entire product range together for the first time. The £10m TV, press and outdoor drive highlights the heritage of the brands -- Weetabix, Weetos, Alpen and Ready Brek -- as well as the health benefits of their wholegrain ingredients. TV ads use the strapline "What are you made of?" and feature a scarecrow that has lost the ability to scare crows.

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Released: 06 February 2005


Weetabix 'What are you made of?'
Creative agency
DDB London
Sam Oliver
Art director
Shishir Patel
Blue Source
Nick Glendinning
Production company
Joe Guest @ Final Cut
Post production
The Mill
Audio post production
750 mph
Steve Price/Air Music
Director of photography
John Mathieson
Production designer
Joel Collins
Model makers
Media agency
The Allmond Partnership
National TV

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