Weetabix 'Scarecrow', by DDB London

2.3 6 Votes

Weetabix has launched an ad campaign through DDB London to promote its entire product range together for the first time. The £10m TV, press and outdoor drive highlights the heritage of the brands -- Weetabix, Weetos, Alpen and Ready Brek -- as well as the health benefits of their wholegrain ingredients. TV ads use the strapline "What are you made of?" and feature a scarecrow that has lost the ability to scare crows.

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Released: 06 February 2005

Credits

Project
Weetabix 'What are you made of?'
Creative agency
DDB London
Writer
Sam Oliver
Art director
Shishir Patel
Director
Blue Source
Producer
Nick Glendinning
Production company
Blink
Editor
Joe Guest @ Final Cut
Post production
The Mill
Audio post production
750 mph
Music
Steve Price/Air Music
Director of photography
John Mathieson
Production designer
Joel Collins
Model makers
Asylum
Media agency
The Allmond Partnership
Exposure
National TV

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