Cathedral City Cheddar 'See it, want it' by Grey London

0.0 0 Votes

Cathedral City Cheddar is launching a £5m brand campaign through Grey London in a bid to combat the dominance of supermarket own brands, which account for 90% of the market. 'See it, want it' aims to tap into the emotional connection that consumers have with cheese on toast and features a string of people inspired to dig out the Cathedral City Cheddar and white-sliced when they see someone eating it. Dairy Crest, the cheese's owner had a simple brief -- to own cheese on toast.

Share On:

Released: 06 June 2005

Related Creative:

Credits

Project
See it, want it
Client
Richard Tolley, foods marketing director, Dairy Crest
Brief
Own cheese on toast
Creative agency
Grey London
Writers
Sam Hibbard, James Dive
Art directors
Sam Hibbard, James Dive
Media agency
John Aylings Associates
Production company
Outsider
Director
David Lodge
Post-production
Framestore CFC
Audio post-production
Jungle
Exposure
National TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Chedds 'statue' by VCCP

Chedds 'statue' by VCCP

Cathedral City has launched its new children's cheese snack, Chedds, with an ad introducing the brand character Monty the Mouseketeer.