Sanpellegrino 'Genuinamente Originali' by Armando Testa

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Italy's Armando Testa is behind a new campaign for the orangeade brand Sanpellegrino Aranciata, using the strapline "Genuinamente Originali" -- genuinely original. This spot, one in a series of five, pushes the fact that the drink is made only with oranges from Sicily, and is set in an orange factory, where foreign oranges try their best to blend in with the locals. It is the job of the Sanpellegrino Controller to weed out a Spanish imposter -- a feat he achieves with the aid of the song 'La Cucaracha'.

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Released: 07 March 2005

Credits

Client
Fabio Degli Esposti, business unit director, Adrian Graf, marketing manager, Gerard Franzin, brand manager
Agency
Armando Testa
Creative director
German Silva
Art director
German Silva and Andrea Lantelme
Copywriter
Cristiano Nardo
Agency producer
Alberto Carloni
Production company
The Family
Producer
Anna Sica
Director
Federico Brugia
Director of photography
Sandro Bolzoni
Post production
You Are/Green Movie
Editing
Francesca Era

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