Barclaycard 'Barclaycalm' by Bartle Bogle Hegarty

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Barclaycard has dropped the 'Friends' star Jennifer Aniston and is continuing its tradition of using British comedians to front its advertising, with a new campaign starring Jennifer Saunders. The campaign has a fresh strapline, "Barclaycalm", and is aimed at reinforcing the brand's positioning that it is "more than just a credit card" by highlighting the reassuring back-up services such as fraud prevention, purchase protection and emergency cash replacement.

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Released: 13 July 2005

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Mike Hoban, head of customer strategy, insight & brand, Barclaycard
Highlight the Barclaycard back-up services
Creative agency
Bartle Bogle Hegarty
Jon Fox
Art director
Rik Brown
Victoria Brooks
Media agency
Starcom Motive
Media planner
Josie Lyons
Production company
Independent Films
Eric Van Wyk
John Smith, The Whitehouse
Audio post-production
Jungle Studios
National TV, poster sites

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