Macleans 'star' by O&M

0.0 0 Votes

Ogilvy & Mather has produced three 10-second films for Macleans toothpaste that concentrate on the company's core message -- that Macleans gives you "healthy white teeth". The executions play with the notion that when people say the brand's name they naturally reveal their teeth. One execution shows a near-pitch-black scene in which three youngsters in hoodies are lurking. However, the scene is partly illuminated when the three say Macleans and reveal their white-toothed smiles.

Share On:

Released: 08 March 2005

Related Creative:

Credits

Agency
Ogilvy & Mather
Client company
GSK
Brand/project
Macleans
Name of ad
Switch, Hoods, Star
Writer
Richard Russell
Art director
Richard Russell
Director/ photographer
Johnny Maginn
Production/post-production company
Another Film Company

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus