3 'Tuperzik' by WCRS

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The fourth and final instalment in WCRS's deeply surreal brand advertising for 3 is an odd mix of Tupperware and Ann Summers parties, all served up with a thick slice of music. The ad, directed by Traktor, opens on a secret gathering of housewives who are presented by their host with an array of organic-shaped plastic tubs which, when they're opened, glow, pulsate and start playing music that has a drug-like effect on the women. The party takes a more sinister turn when it is raided by the police, although one of the women manages to make her escape down a conveniently located tube, throwing the officers off her trail by lobbing one of the tubs at them and intoxicating them in the process.

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Keywords:

WCRS, 3, Television

Released: 09 January 2005

Credits

Project
Tuperzik
Client
3
Brief
We love music
Creative agency
WCRS
Writers
Simon Robinson, Yann Jones
Art directors
Simon Robinson, Yann Jones
Planner
Cameron Saunders
Media agency
Mindshare
Production company
Partizan
Director
Traktor
Editor
Rick Russell, Final Cut
Post-production
Moving Picture Company
Audio post-production
Wave, Soundtree
Exposure
National TV, cinema

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