V8 'Oklahoma' by Delaney Lund Knox Warren & Partners
The animated TV ad opens on a chorus of singing fruit and vegetables. The star of the ad, a moustachioed apple with arms and legs made out of carrots, breaks into a rendition of 'Oh What a Beautiful Morning' from the musical 'Oklahoma'. He grabs a bunch of grapes which carry him up into the sky. Just as he sings the words: "Everything's going my way", the sun, which is a spiky pineapple, pops the grapes and he falls, screaming into a V8 blender.