V8 'Oklahoma' by Delaney Lund Knox Warren & Partners

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The animated TV ad opens on a chorus of singing fruit and vegetables. The star of the ad, a moustachioed apple with arms and legs made out of carrots, breaks into a rendition of 'Oh What a Beautiful Morning' from the musical 'Oklahoma'. He grabs a bunch of grapes which carry him up into the sky. Just as he sings the words: "Everything's going my way", the sun, which is a spiky pineapple, pops the grapes and he falls, screaming into a V8 blender.

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Released: 28 September 2005

Credits

Client
Campbell's
Creative agency
Delaney Lund Knox Warren & Partners
Copywriter
Vicki Macguire  
Art director
Ronnie Brown
Planner
Anna Hutson                
Media agency
ZenithOptimedia               
Media planner
Howard Titley
Producer
Isabella Parish
Production company
Partizan
Director
Michael Wright        
Post-production
VTR
Audio post-production
Grand Central

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