Visa sponsorship of Toronto International Film Festival, Leo Burnett, Toronto
Created to mark its sponsorship of the Toronto International Film Festival, these two spots for Visa, created by Leo Burnett, show what happens when a slice of reality intrudes on a typical scene from a movie. In "mobster", a mob confrontation goes wrong when the victim tells one of the heavies he will have to pay for the TV he has just smashed with a baseball bat. "What do you think happens, a little fairy comes in and cleans up your mess?" he asks, before a seemingly dead actor comes to life to deliver the ad's punchline. Produced through Untitled and directed by Tim Godsall.