Visa sponsorship of Toronto International Film Festival, Leo Burnett, Toronto

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Created to mark its sponsorship of the Toronto International Film Festival, these two spots for Visa, created by Leo Burnett, show what happens when a slice of reality intrudes on a typical scene from a movie. In "mobster", a mob confrontation goes wrong when the victim tells one of the heavies he will have to pay for the TV he has just smashed with a baseball bat. "What do you think happens, a little fairy comes in and cleans up your mess?" he asks, before a seemingly dead actor comes to life to deliver the ad's punchline. Produced through Untitled and directed by Tim Godsall.

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Released: 05 October 2005

Credits

Client
Visa
Project
Toronto International Film Festival sponsorship
Agency

Leo Burnett, Toronto
Director
Tim Godsall
Titles
Mobster, Sniper
Country
Canada
Chief  Creative Officer/Copywriter
Judy John
Creative Group Head/ Art Director
Israel Diaz
TV Producer
Karen Peterman
Producer
Tom Evelyn
Director Of Photography
Tico  Poulakakis
Executive Producer
James Davis
Post Production
AXYZ,  Toronto
Editor & Company
Chris van Dyke, School Editing 

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