Sony Bravia 'balls' by Fallon

4.3 8 Votes

A quarter of a million bouncy balls are the focus of Fallon's new campaign launching Sony's new LCD TV brand, Bravia.

The new technology behind the product means that the TVs using it will have brilliant, clear picture quality, something the advertising campaign centres around.

Using and bringing to life the line "Colour like no other", the TV work features thousands of multi-coloured balls being unleashed on the streets of San Francisco.

It creates a cascade of colour as the balls stream down the hilly streets, bouncing off trees, cars and houses. Press and outdoor work backing the TV spot features shots of the brightly coloured, ball-covered streets around the "colour like no other" line.

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Released: 25 October 2005

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Credits

Brief
Launch Sony's Bravia LCD television range

Client
David Patton, senior-vice president of communications for Sony Europe

Creative director
Richard Flintham

Copywriter/art director

Juan Cabral

Media agency

OMD Europe and OMD UK

Media planner
Christina Hesse and Adam Jinks

Director

Nicolai Fugslig

Production company

MJZ

Editor

Russell Icke

Editing company

The Whitehouse

Post-production company

The Mill

Audio post-production company

Wave

Exposure

National television, cinema, outdoor, press, viral

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