Thorntons 'save my bacon' by Miles Calcraft Briginshaw Duffy

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Thorntons is taking a radically different approach to its advertising in a new animated campaign with a darkly humorous flavour. The ad, created by Miles Calcraft Briginshaw Duffy, plugs Thorntons' Christmas offer -- spend £15 and receive a free box of chocolates. Directed by Ruairi Robinson, with computer animation created by The Mill, it tells the story of a Christmas turkey that wakes one morning and realises it faces the chop. A quick visit to Thorntons, however, and the bird manages to avoid both the farmer's wife's knife and farmer's axe with bribes in the form of boxes of Thorntons' chocolates.

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Released: 24 November 2005

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Credits

Project
Save my bacon
Client
Phil Douty, marketing director at Thorntons
Brief
Create something magical while communicating the free box of chocolates Christmas offer
Creative agency
Miles Calcraft Briginshaw Duffy
Writers
Adam Chaippe, Matthew Saunby
Art directors
Adam Chaippe, Matthew Saunby
Planner
Andy Nairn
TV producer
Russell Taylor
Media agency
Starcom Mediavest
Production company
Blink Ink
Director
Ruairi Robinson
Post production
The Mill
Exposure
National TV

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