Mullerlight 'fruit' by TBWA\London
Yoghurt brand Muller is kicking off 2006 with an integrated campaign through TBWA\London to drive sales of its low-fat Mullerlight brand. A 30-second TV spot is supported by press and poster executions, fitting room panels and TV idents for sponsorship of Channel 4's comedy series, 'Will and Grace'. Promoting Mullerlight's 15 flavours, the idea behind the campaign is that Muller adds colour to people's daily diet. The spot shows a black and white world but as characters eat a Mullerlight they become the colour of the yoghurt they've just eaten.