Ikea Canada 'it's not a mistake' by Zig Toronto

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Ever looked at a receipt for Ikea purchases and couldn't quite believe how little it cost? This Canadian ad builds on that, to promote the Ikea sale. Created by Zig in Toronto and produced by Reginald Pike, it shows a woman who thinks she has been undercharged screaming at her husband to start the engine of their car so they can make a quick getaway before Ikea staff realise the mistake. Presumably Canadian Ikeas have bigger carparks than in the UK, where an attempt at a fast escape -- especially when a sale was on -- would surely be futile.

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Released: 11 January 2006

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Credits

Project
It's not a Mistake
Client
Ikea, Canada
Agency
Zig, Toronto
Creative directors
Elspeth Lynn, Lorraine Tao
Art director
Allan Mah
Copywriter
Andrew Bradley
Agency producer
Janet Woods
Director
Mark Gilbert
Production company
Reginald Pike, Toronto
Director of photography
Tico Poulakakis
Producer
Tuula Hopp
Executive producers
James Davis, Josefina Nadurata
Editor
Leo Zaharatos, Blue Highway, Toronto

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