FedEx 'stick' by BBDO New York

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Forget the pigeon post, it's the pterodactyl post in BBDO New York's "stick" spot for FedEx. Unfortunately for the caveman star of the ad, the parcel doesn't make it when the pterodactyl is eaten by a tyrannosaurus rex. Despite the fact that the ad is set 65m years in the past, the caveman is fired for failing to use FedEx -- although the day still has worse in store for him.

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Released: 04 February 2006

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Credits

Project
Stick
Client
FedEx
Agency
BBDO New York
Chief creative officers
David Lubars and Bill Bruce
Executive creative director
Eric Silver
Copywriter/associate creative director
Jim Le Maitre
Art Director/associate creative director
Jonathan Mackler
Executive producer
Elise Greiche
Director of music and radio production
Rani Vaz
Production company
Partizan
Director
Traktor
Director of photography
Tim Maurice-Jones
Editing company
Mackenzie Cutler
Editor
Gavin Cutler
Sound designer
Marc Healy at Mackenzie Cutler
Sound designer
Kim Christensen at Noises Digital
Animation
Framestore

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