St Ivel 'school of St Ivel' by Grey London

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Grey London has created a £4m TV campaign to promote the launch of St Ivel Gold's latest product. The new butter has Omega 3, an essential fatty acid that is recognised as an important nutritional supplement, especially for the heart. The most effective form of Omega 3 is only found in fish oil and to highlight this the 30-second execution follows a shoal of fish swimming through luxurious tropical waters. As the voiceover explains the benefits of the fatty acid, the shoal takes the shape of a heart.

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Released: 09 March 2006

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Project name
School of St Ivel
Richard Tolley, marketing director at Dairy Crest
support the launch of St Ivel Gold Omega 3
Creative agency
Grey London
Steve McKenzie
Art director
Christian Cotteril
Simon White
Media agency
Media planner
Deidre MacNair
Production company
Laurent Boudoiseau
Audio post-production
Owen at Jungle
National TV

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