Boots 'similarities' by Mother

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Mother has created a new ad for Boots which opens with a montage of young and old people breathing into their hands to sniff their own breath. This leads the way to show that Boots can help people "afford to look and feel as good as they can". This is followed by a series of images of men shaving, young and old women checking for wrinkles on their faces and, finally, people smelling their own armpits, while the voiceover reassures viewers that they can feel and look good thanks to Boots. The ad ends with the line "1000 price cuts. Look and feel better for less. Trust Boots".

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Keywords:

Mother, Boots, Television

Released: 10 April 2006

Credits

Project name
Similarities
Client
Boots
Creative agency
Mother
Writer
Mother
Art director
Mother
Media agency
Company
Media spend
Undisclosed
Production company
Independent
Director
Russ Lamoureux
Post-production
The Moving Picture Company
Exposure
National television

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