Mercedes Merkley + Partners, New York

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It's another Mercedes spot where, instead of moving cars, we get owners standing faithfully by their vehicles emphasising the amount of time that owner and automobile have spent together. The owners featured include racing car pioneer Sterling Moss and basketball player Kareem Abdul-Jabbar. Andy Hirsch, executive creative director; Randy Saitta, executive creative director; Philip Squier, art director; Chris Landi, copywriter.

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Released: 31 March 2004

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