Persil 'blaze of glory' by BBH

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In the style of a spaghetti western, the ad opens on the epic showdown between two dads and their kids after a fun afternoon playing in the garden. After being cornered in the shed there is only one thing left for the dads to do, face the onslaught of mud pies hurled at them by their kids as they try to make their escape back into the house. The kids win the battle, have a fantastic, fun afternoon and they all end up very, very dirty. But, thanks to Persil Gel Tablets, the dads are able to get the muddy clothes clean simply and easily.

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Released: 15 January 2007

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Agency planner
Rob Ward
Agency producer
Jane Bessey
Chris Felstead, Gary McNulty
Creative director
Mick Mahoney
Production company 
Bikini Films
Simon Eakhurst
Johnny Maginn
Director of photography
Zubin Mistry
Post-production house
The Mill
Audio post-production
Jack Sedgwick - Wave Studios

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