Beechams 'ice hole' by Grey London

0.0 0 Votes

GlaxoSmithKline is putting £5m behind a campaign to promote its Beechams' Flu Plus and All in One brands this winter. The campaign positions Beechams as a more reliable remedy for colds and flu than alternative methods and revolves around two TV spots running with the "Until there's a cure there's Beechams" line. The ads are shot in the style of a dark Russian folk tale and feature people attempting different cures for their colds. The first, "ice hole", shows a fierce grandmother bullying her grandsons into a hole dug out of the snow. Accompanying print ads show alternative cures such as drinking urine, leech therapy and self-flagellation.

Share On:

Released: 30 November 2005

Related Creative:

Credits

Project
Beechams
Creative agency
Grey London
Client
Lucy Chown, senior brand manager, GSK
Writer
Jonathon Marlow
Art director
Jimmy Blom
Planner
Alison Hardy
Media buyer
MediaCom
Media planner
Jo Higginson
Photographer
Julien Wolkenstein
Production house
Rokkit (London) & Reginald Pike
Directors
The Pelorian Brothers (Canada) 
Editing
Brian Wells from School Editing (Canada) & Leo Scott from Speade (London)
Post Production
Rushes
Exposure
TV, press, outdoor, ambient and online

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus