Honda 'impossible dream' by Wieden & Kennedy

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Wieden & Kennedy is hoping to emulate the success of its award-winning "cog" and "grrr" commercials with a new campaign that celebrates the highlights of the marque's history. The company is backing the 120-second film, directed by Ivan Zacharias, with a £4m spend. The film follows a man driving a number of Honda's famous vehicles from the past 50 years. Shot in the style of an old-fashioned classic movie, it begins with him dressed as a Honda test driver lip-synching to the backing track 'The Impossible Dream', sung by Andy Williams.

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Released: 02 December 2005

Credits

Project
Impossible dream
Client
Matt Coombe, marketing communications manager, Honda (UK)
Brief
Produce a brand ad that illustrates Honda's unique spirit
Creative agency
Wieden & Kennedy
Writers
Tony Davidson, Kim Papworth, Sean Thompson, Chris Groom
Art directors
Tony Davidson, Kim Papworth, Sean Thompson, Chris Groom
Planner
Stuart Smith
Media agencies
Naked (communications planning), Starcom (planning and buying)
Media planner
Nilufar Fowler (Starcom)
Production company
Stink
Director
Ivan Zacharias
Editor
Filip Malasek
Post-production
The Mill
Audio post-production
Wave
Exposure
National TV and online

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